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FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors

CHRISTMAS ADVERTISING - IS IT REALLY GETTING EARLIER EACH YEAR?

Posted: 08/12/2015


OK, so there’s no getting away from Christmas now, but doesn’t it feel like it’s already been the Christmas season for ages? Why is advertising for Christmas getting earlier each year?


We’ve enjoyed the now annual event of the unveiling of the John Lewis Christmas advert weeks ago now, with several parodies all over the internet. As soon as the flames of our bonfires were out on Fireworks Night, retailers were stacking their shelves with the latest offering for Christmas. So what’s changed?


Part of what brings the festivities earlier to us is consumer behaviour. Customers are starting their Christmas stock up earlier than ever, planning their budgets for Christmas way in advance, and online shopping means people can plan ahead in advance with ease. So brands have got to make sure they’re at the forefront of this new early activity!


The biggest question for most companies is if this new early start to the festive season will lead to more sales. Not necessarily so. Most are predicting a growth in sales again this year over Christmas, but consumers are still cautious when it comes to their budget.


One thing is for sure, the earlier the Christmas celebrations start, the longer we can acceptably enjoy a family sized Quality Street tin without prejudice!
If all you want for Christmas is a brand new job, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.