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CONTENT MARKETING: WHAT TO WATCH OUT FOR IN 2017

Posted: 01/12/2016

Content Marketing remains an important part of any integrated marketing strategy and its popularity is only set to grow in 2017. So what trends should you be looking out for next year when it comes to content marketing?

We’re LIVE! Live streaming, still fairly new, is likely to take off in a big way next year, and recorded video will continue to attract more audiences than ever before.

Don’t forget email. Although there’s been much discussion about the future of email, it’s going nowhere. Email remains a vital tool in communicating with customers effectively, so keep it firmly on your channel list.

Tell us a story. Storytelling is a vital tool in captivating a savvy and sophisticated consumer audience. With so many blogs out there, you’ve got to make yours stand out.

The end for the online advertising banner? Pop up and banner ads online are slowly declining – we’re not saying goodbye to them just yet, but they’ll seriously need to evolve in 2017 to ensure their survival.

For more information about our content and marketing vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com