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FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors


Posted: 01/11/2016

The digital arena these days just gets busier and busier. As a vital tool for brands to communicate with their customers, digital is a key part of any marketing strategy. So how can marketers ensure they are well and truly in the game when it comes to digital?

Become a Customer. Well, there’s no need to spend money exactly, but start to follow and investigate your competitors and see what they’re doing on their social media channels. How are they making their mark online? Take inspiration from what works for your competitors – and make it your own.

Why are you special? Once you have an understanding of what works online, you’ve got to consider new ideas and what makes your brand unique. Stand out from the crowd and be bigger and better than your competitors!

What do your customers want? When you’re considering your very own brand of uniqueness, think about what sort of content your customers want to see and how you can provide value.

And in all aspects of marketing, once you’ve got a plan in place, monitor it, learn from it, and keep improving it!

For more information about our latest digital vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.