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FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors

HOW TO CHOOSE THE BEST FONT FOR YOUR BRAND

Posted: 13/04/2018

When it comes to fonts, it’s clear that there’s quite literally thousands to choose from, and new ones being created all the time. So how can you make sure you choose the best font for your brand?

First off, think about font types and what they mean. Certain fonts such as Sans-Serifs and Serifs are certainly practical and easy to read, but sometimes can lack creativity and character.

If you’re looking for something creative, handwritten style or decorative fonts can be really fun! Certainly they’ll make you stand out from the crowd, but they may not accurately portray your message to your customers and can be difficult to read.

Consider font size carefully. When choosing the perfect font, think about how it will be used, in terms of the type of literature you’ll use the new font on. Resizing a font might change the look and feel of your materials entirely, and the font should ideally work across all mediums, including digital channels. Remember some fonts aren’t universal!

Don’t forget colour too! Your chosen font may look and feel very different when the colour is changed – consider this when picking your favoured font.

For more information about our latest design and create vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.