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FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors

JOURNALISM & PR TRENDS IN 2017

Posted: 01/06/2017

In 2017 Journalists and PR Professionals face a brand new set of challenges. So what’s hot this year for comms gurus?

The news industry is changing. Traditional forms of journalism are diminishing, meaning there are fewer journalists with less time on their hands. PR professionals need to be accessible, to the point and have the facts readily available.

The “Fake News” Epidemic. Journalists are under pressure to ensure their stories are totally accurate. PR professionals must ensure that press releases are accurate and lawful.

Email is still king. Email remains the best way to communicate with Journalists, as a quick and easy way to get new stories out to the press.

Find the right journalist. Journalists publish stories that fit with their interests and specialisms. Find contacts who fit your industry, rather than sending your stories to all and sundry.

For more information about our current Journalism and PR vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.