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FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors


Posted: 29/06/2017

Gamification is the latest big thing when it comes to marketing and technology. But aren’t we too old for playing games? What are the benefits of gamification?

It’s all about the data. Most gaming platforms require users to log in – giving your company a great opportunity to gather customer data.

Are you influencing your customers? Gaming can be a simple and entertaining way to educate potential customers about your brand and products and influence their buying choices moving forward.

It’s giving something back. Even if it’s just a short period of entertainment, gamification is your business giving something back to potential customers, thanking them for their interest. If you include giveaways to those participating in your game the results are even better.

Stay relevant. Gamification keeps your brand relevant and engaging with customers. Hit games will ensure your brand is always highly memorable.

For more information about our latest marketing vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.