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WHAT MAKES A GOOD CHRISTMAS ADVERT?

Posted: 15/11/2016

So it really is almost the most wonderful time of the year! This week the big players of the Christmas Ad released this year’s efforts, and that got us wondering, what is it about these adverts that make them so good and memorable?

What’s the story? Christmas is a natural time for storytelling and a good advert tells a captivating story. Think of all those fabulous Christmas movies – if an advert can capture them same magic and sentiment, it’s onto a winner.

Choose your tune wisely! The soundtrack behind the advert makes all the difference. Something iconic with a unique twist is an assured way to get an audience hooked.

Name that reference! Cultural and social references are a must. Things that remind people of Christmas but also resonate well in general with the audience are guaranteed winners. Make them feel sentimental!

What’s it all for? An advert that supports a charitable cause or raises awareness will perform well with audiences and hopefully will do good work to give a bit back.

For more information about our marketing and advertising vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.