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FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors

WHAT MAKES CONTENT WORTHWHILE?

Posted: 07/09/2017

Content is King. The internet is full of content, but what makes content engaging, useful and popular?

Make it specific. Content should be tailored and targeted, with advice for a specific audience. Anything other than that is vague and uninteresting.

Make it valuable. Content should offer advice and guidance to the audience and therefore be valuable or helpful to the reader.

Make it structured. A good structure, a clear beginning, middle and end, makes your content easy to follow and accessible for readers. Long blocks of text just won’t make the cut!

Make it optimised. Content should be written with clear keywords in mind for the purposes of it being found by Google. And then, found by your readers.

Although it’s getting harder to make your content stand out, these tips can help to make sure your content is found by your target audience.

For more information about our latest content vacancies, or how FS1 can support your content needs, contact us on 01908 787 560 or hello@fs1recruitment.com.