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FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors

WHY DIGITAL EXPERIENCE IS VITAL FOR A SUCCESSFUL BRAND

Posted: 02/02/2018

In case you’ve been living under a rock for the last few years, you’ll know it’s totally all about digital. With the digital arena being so on top for a number of years now, the competition is hotter than ever and customers expect the best experience.

The usability and accessibility of your digital experience makes a huge impact on your brand and your sales. If your website is slow, difficult to navigate, and not mobile responsive, the chances are within a few seconds your potential customer will head off to your competitors website and never consider your product again.

When considering your digital presence, it’s best to forget everything about your brand and start with a design for something easily accessible and useful. Customers will appreciate the ease of your systems more than the branding of your product all over your site.

And don’t forget mobile! The design of your digital user experience must be mobile responsive, as more people surf the internet on their devices.

For more information about our latest digital and branding opportunities, please contact FS1 on 01908 787 560 or hello@fs1recruitment.com.